The Brief
unite form was invited by worktown to help assess their image and produce a new brand to adequately convey the company’s size and stature. This was no mean task as the company has multiple product offerings crossing into diverse market segments. The key criteria were that the company’s image should be updated across all printed material and in the form of two new websites.
The Approach
We delivered a comprehensive re-brand programme that included the following:
- staff questionnaires
- staff interviews
- customer/supplier questionnaires
- brand workshop with senior management
- full re-brand of all product divisions
- corporate guidelines
- new tone of voice
- new stationery/collateral and signage
The Outcome
The whole re-brand process has been incredibly well received by worktown’s customers and suppliers. Initial feedback has suggested that the re-brand helps to position the business correctly and allow it to justify its prices and service policy. There is still more work to do, but the main hurdle is over and we are all delighted with the results.