Thriving in this climate requires not only an intimate knowledge of the online channel, but also how your online activity relates to other channels, to your customers and to your holistic business strategy. Unite form is structured so you have proven industry experts at your beck and call throughout the lifecycle of your project. Our departments are made up of business development consultancy, digital project management, creative design, user interface, technical development, and marketing. Read on to see how your project and business flows effortlessly through phases of consultation, specification, creation, and evolution... and meet the people that will guide you through.
Business development
Our digital business development consultants will meet you, greet you, and generally give you that warm and fuzzy unite form vibe. Don’t be complacent though, they’ll scare the beejesus out of you when they show you what your web presence can do to enhance sales and leads, and maximise ROI. Listen to Richard (Our MD), “The reason we started the company was to unite the technical and creative under one roof, and close the informational divide between e-suppliers and their clients. First and foremost we understand our client’s needs, and then and interpret and apply them to the digital marketplace. This approach ensures our clients ROI, and enables unite form to remain dynamic, accessible, and adaptable.”
Project Management
Understand, specify: Apply. Once our business development consultants have shown you what you can achieve, your website is nearing its conception. But as you may have realised, we do things differently. So you won’t find us flying headlong into development and not achieving your core objectives. Our experienced team of project managers will plan and manage every aspect of your project, consult with you to develop your sitemaps, and create wireframes of your website. Why? Let’s meet Rupert (Our Lead Digital Project Manager), “An exhaustive specification and wireframe creation period protects our client’s interests and objectives, and allows them to view their website before build, seeing where their key elements are placed on a page. This allows our clients to have utter faith in our ability to deliver against key objectives, whilst giving them the insurance of being able to make fundamental changes.”
Add this procedure to a detailed project plan detailed with all of your key milestones and you can relax, safe in the knowledge that unite form have your business interests covered; and will deliver on deadline.
Design
Good design sells. Don’t let anyone tell you it doesn’t. What’s more we love to do it. Our creative design team will meet with you to understand what your brand means to you and your customers, research your market, strategise with you to isolate your brand objectives, and then innovate and deliver the perfect communicative solution. All of our design and creative work is overseen by Andy, our Creative Director.
There you go – passion, technique and talent, that’s what our creative team are all about, have a look at what we’ve done for others, and then think what unite form could do for you.
User Interface
Navigation, user journeys, accessibility... However beautiful your website is, if it doesn’t work, the customers are leaving. Quickly. Our extensive experience in web design, construction and analysis has given us the tools to make sure that your page views go up, and your bounce rate goes down. You’ll be amazed at the lengths we go to to ensure that your website is everything it should be – a joy to navigate, easy to find your products and services, succinct sign up and checkout processes: All of the things that will generate you positive ROI and increase your conversion rate. Our User Interface team will turn your vision and site map into wireframes that demonstrate all of your key functionality, and explain why it’s there. This is before our Creative Team has got anywhere near it, meaning that you’ll be absolutely confident that your project will deliver on its objectives – before we blow your socks off by applying the ‘WOW’ factor. Our Lead Graphical User Interface Designer is called Chenko and this is what he says about the importance of effective User Interface (be aware that he could talk about this for days...) “The importance of good User Interface Design is not to be underestimated. It can be the difference between product acceptance and rejection in the marketplace. If your end-users feel it is not easy to learn, use, or is just too cumbersome, your product could fail. Good User Interface Design makes your product easy to understand, which will result in greater user acceptance… and you don’t need me to tell you that greater acceptance will lead to more conversion, and more importantly more revenue for you and your business.” Get in touch and we’ll tell you exactly how you can improve your user experience, and increase profitability.
Technical Development
You won’t be surprised to learn that our engineers approach technical development with the same passion and innovation as our designers and our consultants. This gifted bunch will give your business the edge it needs by producing your software applications absolutely from scratch or integrating – well - anything. What we create for you is totally tailored to meet and exceed your expectations - the antithesis of off-the-shelf. Our technical software development is headed up by Mark, our Lead Developer. What drives Mark and his team to create genius solutions for our clients? Let’s see (you’ll soon see why we create brilliant software... our developers live in fear of this feisty Welshman).
“Why do we do it? Because we can do anything. We despise people who say ‘I can't do that’. In fact we’ve been known to dish out severe thrashings to anyone uttering those words in our presence. We look at all obstacles with an ‘every problem has a solution’ outlook and with this mentality we’ve yet to encounter a problem that we can’t solve. On the rare occasions where we’ve hit problems that we can’t natively solve, we have two options – 1, say ‘I can’t do that’ (as previously mentioned, a thrashing would then be delivered) or 2, learn how to do it. We are yet to take the first option. We constantly push our abilities and learn and implement cutting-edge technologies as soon as we can. We are currently developing our sites with ASP.Net 3.5, implementing LINQ, AJAX, JQuery in an SOA (Service Oriented Architecture). Our applications quite often contain integration with several other systems, each requiring complex communication such as XML feeds, automated file FTP, CSV data manipulation and bespoke communication platforms. We thrive on new challenges and we are very proud of the standard of quality that each of our in-house team holds, with everyone being highly-educated, expertly-trained and possessing an outstanding ability to learn new techniques – a skill, that in times of such fast-progress, we regard higher than any other.”
Give us a call and find out how Mark can solve all of your problems. He’ll even fix ones you didn’t know you had!
Marketing
Typically, we like to blend traditional marketing brilliance with our own unique style. Our marketing strategies are designed to reflect both of your business’ key considerations. Firstly, we tailor your strategy to complement both your brand and your business plan. Secondly, we take into account how your strategy relates to all of your available channels. Customers expect to interact with your company through multiple channels nowadays; that’s just how it is now—they may discover your product on television, research it on the Web, buy it in a store, call up over the phone... the point is that your customers will find you through all of these mediums, so you must adapt and prepare without sacrificing your company ideals. Our extensive knowledge of online and offline media and customer interactions will help you generate greater value from your customers, improve relationships with partners, and help you work more effectively as a company.
... and more Business development
...and we arrive back from whence we started. Why? Because we don’t deliver you website and then run off into the sunset, that’s just not our style. We’ll work with you as much or as little as you need, advising you on the latest digital happenings and generally guiding you gently by the hand through the digital landscape. Why? Because we love nothing more than keeping our clients on the cutting edge, initiating the latest and greatest technologies and watching them thrive. If you’re happy. We’re happy. So pick up the blower and see what we can do for you, even if you just fancy a chat.